In this digital age, almost everyone needs to prove their worth online. From small home-based businesses like crafts shops, chocolate making, etc. to large companies, you will find everyone vying for a digital space, trying to make a successful name online and thus gain profit offline. Everyday hundreds of websites are created and launched. So how do you ensure that your website is the one that the viewer clicks on to or is visited by your target audience? And if you are a new business, it is important to note whether or not, you get noticed by new customers.

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An average customer, searching for a service or product online, generally don’t go beyond the first three pages in a search engine. Then how do you ensure that your website features in the beginning of search engine result page (SERP)?

Today, search engines are a lot more than quest platforms. They are more like deities with a plethora of rules that companies have to follow in order to attain digital nirvana. As more and more people started relying on online searches for products, services and information, search engines have become more important than ever before. With greater importance being placed on these search platforms, you need to ensure that your website is able to maintain key positions in SERP; which requires it to be SEO-sensitized.

Digital marketing agencies have helped countless small and medium sized businesses get online visibility, fundamentally through SEO. It is the full proof way to get clicks on your website and is expected to continue as an important channel for generating higher visibility in a search engine’s unpaid results and acquiring traffic to a website.

Your website indicates the web presence of your brand and therefore, it should not get lost in the sea of competing websites. Search Engine Optimization makes easier for potential customers to find you and helps search engine robots understand what each page on your website carries and how it can be useful for users.

SEO is an investment and not a cost factor. A good SEO plan will ensure that your website reaches out to your target audience looking for products or services that you are offering. For any business, credibility means a lot and getting on top of Google ranking can be an excellent opportunity for you and your business. But getting on top is half-the-battle, the actual success lies if you can stay on the top. For instance, when you visit a mall, you enter the store you see first. Same is the case with websites. Viewers often click on the websites they first came across, like the ones that rank on top of search engine pages. This is where, SEO plays a very important role.

Why does my website need SEO?

The majority of online traffic is driven by search engines like Google, Yahoo and Bing. Although social media can generate visitors to your website, search engines are the prime source of navigation for most Internet users, irrespective of whether your site provides information, products, services or just about anything else. Search engines are the roadways to provide targeted traffic. If quest platforms like Google, Yahoo and Bing are unable to find your website or add your content to their databases, there are chances of you missing out on incredible opportunities that can drive traffic to your site.

Other than this, search queries (the words that users type into the search box) carry extraordinary value. Studies have shown that search engine traffic can build or break an organization’s success. Targeted traffic can provide exposure, visibility and revenue to your business, like no other channel of marketing.