As a marketer, you make herculean efforts to acquire customers. You do cold calling, send snail mails and organize trade shows. But are these efforts effective like before? You can’t say yes. Let us imagine another scenario where you don’t have to call them, as potential customers are themselves coming to you. Isn’t it an eureka moment for you. It is where inbound marketing comes into the picture. Increasingly becoming popular, inbound marketing strategies attract customers through relevant and helpful content that adds value to your buyers’ journey. By serving content that addresses customers pain points, you earn recognition and credibility for your business. Aren’t these essential for your business? Keeping its increasing popularity in view, we compiled top 10 reasons to do inbound marketing.
Building trust is a prerequisite for a successful business. No business can flourish unless it earns trust and support of the customers. By serving them the content they are looking for, you will help them get solutions to their problems. The result is a good relationship with your customers which will help you close a deal.
Value for money:
When it comes to the budget, inbound marketing is far more economical than traditional marketing. Imagine the budget of advertising on television, radio, and print. Isn’t the budget for inbound marketing much lower? Yes, you have to spend money to create quality content. Still, it can be done on a small budget.
When it comes to time spent, inbound marketing has the edge over outbound. You work for days to create that impressive email and send it to your prospects only to get a small response. Inbound let them come to you, and express interest in your products and services. Isn’t it time-saving? They say, time is money and as a business, you know it better.
Brings long-term benefits
It brings long-term benefits, and it is one of the major reasons to do inbound marketing. Useful content is not a one-off resource. It keeps generating leads year after year. It has a multiplier effect as it can be shared and re-purposed. A great piece of content also adds value to your previous and forthcoming content.
Positioning you as a thought leader
Serving great content to your audience will help you become a thought leader in your industry. It will make your blog a go-to resource, the audience will refer to while searching for solutions to their problems. If you’re offering a product that can solve their problems, their likelihood of buying from you is very high.
Inbound marketing plays a significant role in creating brand awareness. You create buyer persona, create valuable content and distribute it to engage your customers. You distribute it through various social media channels, get traction and communicate to the audience. It helps build a positive perception of your brand.
You have spent big bucks on traditional advertising but can you figure out the exact number of people your advert has reached. You say it is impossible. But you can find the exact numbers in the inbound marketing. It gives you efficient tracking and analyzing capabilities. Inbound marketing lets you test what is working and what’s not. You can analyze which post is performing well so that it can be repurposed in different formats to get maximum traction. In a nutshell, ROI from inbound marketing is measurable.
With a good inbound strategy, you can steadily generate leads which no amount of outbound marketing can do. Research shows that customers are more likely to buy from a brand that they follow on social media. The inbound marketing is a time taking process, but the rewards are very high. Keep creating the content your audience is looking for, and they won’t stop returning the favors with increased brand awareness, leads, and sales.
One size doesn’t fit all, and it never will. The needs and pain points of your audience are different. So there is no solution that can meet all these varying requirements, instead of prescribing one drug to every illness, inbound marketing lets you offer personalized solutions to your prospects’ problems. Every customer wants to be valued and recognized, and here personalization has a great role to play.
Creating brand evangelists:
Satisfied customers could be great brand evangelists, and there is hardly any substitute for the word of mouth publicity, you get from your customers. Provide them with quality products and services, and they won’t mind referring your brand to others. Through effective use of inbound marketing, you can turn your customers into fans, and fans into brand advocates.
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Traditional marketing may have its benefits, but a large number of businesses are going the inbound way as it offers more bangs for the buck. Smart, ROI driven, and non-intrusive: inbound marketing can take your business to a new height. Adopt it before it’s too late.
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