Every business needs to market its product. A good product with a poor marketing campaign is certain to fail; however, on the flipside, an average product with a huge marketing budget can be successful. Traditionally marketers have relied on the age-old and tried and tested marketing tools such as newspaper advertisement, TV commercials, billboards, etc. In this digital age, however, a successful marketing campaign has to move beyond the tradition and embrace the digital marketing tools to a more measured success.
What is Internet Marketing?
In simple words, internet marketing is a set of all-inclusive tools that uses the internet as a medium of marketing. It comprises of the advertisements that appear on Facebook, the quirky video that we see on YouTube, the apt suggestion right on top of a Google searches; all of them are good examples of internet marketing.
Why has internet marketing been a runaway success?
Ever since the launch of high-speed broadband and 24 hours mobile and internet connectivity, people have moved closer to each other. Digital marketing consultants can understand every consumer, their preferences, democracies, likes and dislikes, etc. to the last syllable. This allows the digital marketing consultants to customize advertisements and promotions which is most apt for the consumers, thus, in a simple sense, it will market a herbal shampoo to a person who is troubled with a hair fall problem.
Mass marketing tools are for the general audience at a large, and it is very difficult to ascertain the cost benefits of the strategy undertaken. However, internet marketing has been a success due to the easy breakdown of ROIs and success ratios.
What are the most common internet marketing tools?
The most common internet marketing tools are Pay-per-click advertising, Social media advertisements, Online promotions, Reciprocal linking, Email marketing, Article marketing, Affiliate programs, Search Engine Optimisation (SEO), Social Media promotion, Youtube Advertisements, classifieds, Social Marketing campaign, etc.
Also Read: What is SEO & Why Does My Website Need SEO?
Can Internet marketing replace the traditional advertisement needs?
Most mass media advertisers would like you to believe that digital marketing cannot completely substitute traditional methods of advertising and there has to be some ounce of traditional that will always be needed. But, in this ever-changing world, this belief has become highly limited to the old horses.
Today, many companies have successfully curtailed their costs and effectiveness of a marketing campaign only by focusing on digital marketing. There is a strong belief among brands is that if a consumer is youth-focused, digital marketing is a must, and may be enough too.
Should your company focus on a digital marketing campaign in 2018?
The simple answer is “Yes”. It is very difficult to stay away from marketing online. With more and more people getting hooked on the wire, it’s much easier to find the right audience at the lowest price. The average screen time a person is having is at an all-time high and is expected to make newer high in 2018.
Digital marketing becomes all the more a necessity if our close competitors are doing it and if we are not. The present generation likes to research well before making a purchase decision. One task that the youth performs is to check the online presence of a brand; a weak online presence is nowadays compared to a weak product and substandard services.
There is a very small difference between a successful digital marketing campaign and a one that fails. A successful digital marketing campaign should not only be compelling to attract eyeballs but also captivating enough to engage the interests of the viewers. There are many experienced companies who can handle a digital marketing campaign for you. Digitigi Technologies is one such renowned online marketing company which has successfully managed digital marketing campaigns for many well-known brands across the country. If you are interested to improve your digital presence or you want to run an engaging campaign, please click here to schedule a meet with the Digitigi Team.
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