Rohini is a Content Strategist, who specializes in developing multifaceted web content strategies to leverage the advantages of the online presence of products and services, not limited to new products, but also revamps and market re-introductions and re-entrants. She provides the ideal mix of content types/elements to create the right kind of impression on the target audience, across industries and media types. She has written Case studies, Blog articles, News posts, Company profile, Newsletters, Promotional video scripts, Commercial Articles, Web content, Press Releases and SEO-based Articles for various industry verticals. A writer by the day and a reader by night, she is driven by her passion to create highly engaging content. She is deeply interested in communication and media studies and wants to be involved in the field continuously. Her stints as, editor, columnist and content developer have only added to her desire.